Patrick Cotter, Manager of Operations and Marketing at Exquisite Wool Traders and a third-year Agribusiness and Food Marketing student at Lincoln University, is blending academic knowledge with industry experience. In a recent interview with Dominic George, Cotter discusses his role in managing international supply chains and collaborating on the eco-friendly 'The Wool Pot project with Nadia Lim. His innovative work demonstrates the growing importance of sustainability in the wool industry, while also highlighting the critical role of consumer education and the potential of wool in eco-friendly solutions.
