Wool isn’t just warm. It’s a technical fibre engineered by nature. From temperature regulation to flame resistance and biodegradability, here’s why wool outperforms synthetics and cotton - backed by Woolmark research.
Wool is Circular by Nature
Unlike synthetics that linger for centuries, wool is designed by nature to return safely to the earth. When disposed of, wool fibres biodegrade in soil within months, releasing valuable nutrients back into the ground.
Why it matters:
- 100% natural & renewable
- Biodegrades in soil (no microplastics)
- Safe return to nature at the end of its life
Why Choosing Wool Matters
The way we dress has changed dramatically. Over the last 50 years, the world has shifted towards synthetic fibres made from fossil fuels - driving fast fashion, plastic waste, and pollution.
Wool is the natural alternative: long-lasting, renewable, and part of a circular economy. By choosing wool, you’re helping to slow down overconsumption and reduce reliance on plastics.
Key takeaways:
- Synthetic fibre use is rising sharply, while natural fibre use remains steady
- Every wool purchase is a step away from fossil-fuel fashion
- Wool supports durable, timeless products instead of fast fashion waste
Wool Helps You Sleep Better
“Sleeping in wool can increase deep sleep by up to 25%.” – Woolmark
Wool isn’t just cosy - it’s scientifically proven to improve sleep. Unlike synthetics, wool naturally regulates body temperature, keeping you warm without overheating and drawing away moisture so you stay dry and comfortable.
The benefits of wool in bedding:
- Promotes deeper, longer, more restful sleep
- Naturally breathable - no clamminess or night sweats
- Regulates warmth in both summer and winter
Whether it’s our throws layered on the sofa or our bedding blankets tucked into bed, wool makes every night’s sleep a little more luxurious.
Wool for a Better Future
The fashion industry is dominated by fast, disposable clothing made from synthetics. These garments are cheap to produce but costly for our planet - contributing to microplastic pollution, landfill waste, and overconsumption.
Wool offers a different path. It’s renewable, durable, and designed for long life. Every wool purchase supports:
- Sustainable design - products made to last, not landfill
- Natural materials - reducing reliance on fossil fuels
- Circular living - wool biodegrades safely, returning nutrients to the soil
By choosing wool, you’re helping shape a future where quality and sustainability replace fast fashion waste.
Extra Benefits of Wool
Wool isn’t just soft and sustainable - it’s packed with natural performance features that enhance comfort, health, and safety.
At a glance:
- Air Quality – absorbs indoor pollutants, helping purify the air while you sleep.
- Anti-Microbial – naturally resists bacteria growth.
- Odour Control – prevents odour-causing bacteria, keeping wool fresher for longer.
- Flame Resistance – chars instead of igniting, making it safer in your home.
- Hypoallergenic – gentle and allergy-friendly, ideal for sensitive users.
- Dirt Repellent – resists dust and lint, making fibres easier to keep clean.
- Asthma Friendly – dust mites cannot survive on wool, reducing asthma triggers.
Learn more:
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The Wool Pot
Visit websiteLearn more about our new project in partnership with Nadia Lim, The Wool Pot, a 100% biodegradable woollen plant pot.
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Royalburn Station Blanket
Read moreIn 2021, we started collaborating with Nadia and Carlos from Royalburn Station to design beautiful throws and bedding blankets representing the central Otago landscape, deep blue lakes, blue skies, snow and tussock.
