Celebrating Wool Week: A Journey of Innovation and Tradition in the Wool Industry

Celebrating Wool Week: A Journey of Innovation and Tradition in the Wool Industry

As we celebrate Wool Week, we’re thrilled to share Polly's recent interview with The Country, where she explored the legacy, innovation, and future of wool. Growing up in a family steeped in wool trading, Polly has seen firsthand the journey from farm to fiber, inspiring her lifelong passion for wool as a sustainable, renewable resource.

During the interview, Polly shared insights into Exquisite Wool Traders and our journey toward promoting wool as a premium, eco-friendly alternative. From luxury wool blankets to Natural Legacy woolen caskets, each product is crafted with care, aiming to highlight wool’s versatility and biodegradability.

One of our recent additions is the Natural Legacy woolen caskets, created in partnership with a mill that’s renowned for producing high-quality wool products. These caskets have become a meaningful choice for many families, especially for those with farming ties, as they offer a comforting, natural way to honor a loved one’s life and legacy.

Polly also introduced our new wool bag, designed to be durable, affordable, and resistant to pilling. Created with the support of a textile expert, this bag is now available through Royalburn Farmshop, Exquisite Wool Traders, and The Wool Pot, our eco-friendly wool plant pot business co-founded by Polly and Nadia Lim.

Reflecting on the future, Polly envisions wool as more than a luxury—it’s an eco-friendly solution in an age where sustainability is paramount. To make wool accessible and support its growth, we need to create global awareness of its benefits and encourage use at a larger scale, positioning wool as a viable alternative to synthetic materials.

Join us as we celebrate Wool Week and the journey of wool, from its roots in farms across New Zealand to becoming a cherished part of homes, lodges, and memorials around the world. Explore our website to learn more about our wool products and see how we’re working to bring the beauty and benefits of wool to you.

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