A Legacy of Wool: Our Connection with AW Hainsworth

A Legacy of Wool: Our Connection with AW Hainsworth

At Exquisite Wool Traders, we take pride in every thread we share, and behind many of those threads is a story that spans centuries and continents. One of the most treasured stories begins in the rolling hills of Yorkshire, England, at the legendary mill of AW Hainsworth.

Founded in 1783, AW Hainsworth is more than just a textile mill - it is a cornerstone of British heritage. Their woollen cloth has draped royalty, military regiments, and national institutions. From the scarlet uniforms of the King’s Guards to the Woolsack in the House of Lords, and even the interiors of Windsor Castle and Buckingham Palace, Hainsworth cloth is woven into the very fabric of British history.

This historic partnership is also where our New Zealand wool bedding blankets are made. Crafted at AW Hainsworth’s world-class mill, these blankets combine generations of British weaving expertise with the softness and strength of premium New Zealand wool, delivering a truly exceptional product that reflects both our heritage and commitment to quality.

But what makes this connection even more special for us is that our sibling company, Yaldhurst Wools Ltd, has been supplying premium New Zealand wool to AW Hainsworth for decades. This partnership began through the vision of John Betts, founder of Yaldhurst Wools, who formed a close relationship with Hainsworth that continues to this day. What started as a handshake agreement has grown into a long-standing partnership, rooted in mutual respect and a shared commitment to quality.

Today, the legacy continues with Ross, son-in-law of founder John Betts and husband to Polly, now serving as the General Manager of Yaldhurst Wools. With the same passion for quality wool and trusted relationships, Ross proudly carries forward the family business, ensuring that the values established decades ago remain at the heart of every fleece selected and every partnership maintained.

Yaldhurst Wools continues to source and supply top-grade New Zealand wool to Hainsworth,  wool that goes on to become part of the world’s most iconic garments and interiors. It’s a quiet source of pride for us, knowing that our wool is part of such an enduring tradition of excellence.

This deep connection with Hainsworth reflects our broader philosophy at Exquisite Wool Traders: to honour craftsmanship, celebrate heritage, and offer products that tell a meaningful story. When you wrap yourself in one of our blankets, you’re not just feeling warmth, you’re wrapped in history.

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